Gadgets Make Moral Statements (?!)

Excellent “article”: in today’s “Wall Street Journal Online”:, in the “Portals” column by “Lee Gomes”

The title is “Apple’s 30 Years Of Selling Cool Stuff With Uncool Message”: (subscription may be required), but I think “my title”: is better.

He begins by discussing Apple’s 30-year anniversary, and their record of technology milestones, in glowing tones.

But he finds “another important Apple creation” to be problematic, if not insidious:

bq. The idea is that *moral values can be attached to technological objects*; that certain kinds of technology are inherently more ethical than other kinds; and that, by extension, the simple act of owning or using one particular kind of technology somehow makes you a better person than you’d be if you didn’t.

He welcomes a feisty debate on the relative merits of computers and other technological gadgets.

However, he believes the “idea of the virtuous computer”, or by extension any conclusion that “[g]ood deeds became equated with good shopping” is a bit much.

I agree.

_Photos from_ “Wikipedia”:


2 thoughts on “Gadgets Make Moral Statements (?!)

  1. I agree, attempting to attach moral values is a bit of a marketing gimmick. I don’t see how owning a certain product can make you a better person. On the other hand I could see how owning some products could make you unethical.

Comments are closed.