![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://c8.alamy.com/zooms/9/2cc57d53d9734404bbff921820251066/2j37d02.jpg)
London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
![Joe Pompliano on X: "9) While the structure of the deal technically circumvented the "Pelé Pact," Adolf Dassler & Adidas were pissed. Pelé became one of the greatest footballers in history, and Joe Pompliano on X: "9) While the structure of the deal technically circumvented the "Pelé Pact," Adolf Dassler & Adidas were pissed. Pelé became one of the greatest footballers in history, and](https://pbs.twimg.com/media/FlMFrNIWYAIcgib.jpg)